Case Study: Assn. of Black Cardiologists

Funding for non-profits and start-ups

Client: Association of Black Cardiologists

Project: Heart Healthy Mississippi — grassroots cardiovascular risk reduction initiative

Challenge: Pressures on pharmaceutical industry reduced usual sources of funding, particularly those in concept stage

Strategy: Approach United States Department of Health and Human Services Office of Minority Health

Results: Deputy Assistant Secretary of Health visited Association headquarters for tour, signed Memorandum of Understanding creating long term relationship between the two entities, and provided a $100,000 seed grant for planning.