Greater program impact, sustainability, and ROI
Client: AstraZeneca/VoxMedica
Project/Audience: My Medicare Matters — Medicare Part D Outreach to Seniors
Challenges:
- Shift from traditional Medicare,
- Complex program (40 plans per state)
- Hard to reach audience with information-receiving issues
Strategy:
- Developed key relationship with National Council on the Aging and their network
- Developed coalition of community groups with CMS
- Cultivated and Coordinated Events with partner organizations in DC/VA/MD
- Participated in matrixed national implementation of advocacy and media campaigns
Results: More than 200 events in Metropolitan DC Area reaching 20,000 seniors and their families; Enrolled 14,000
