Case Study: AstraZeneca/VoxMedica

Greater program impact, sustainability, and ROI

Client: AstraZeneca/VoxMedica

Project/Audience: My Medicare Matters — Medicare Part D Outreach to Seniors

Challenges:

  • Shift from traditional Medicare,
  • Complex program (40 plans per state)
  • Hard to reach audience with information-receiving issues

Strategy:

  • Developed key relationship with National Council on the Aging and their network
  • Developed coalition of community groups with CMS
  • Cultivated and Coordinated Events with partner organizations in DC/VA/MD
  • Participated in matrixed national implementation of advocacy and media campaigns

Results: More than 200 events in Metropolitan DC Area reaching 20,000 seniors and their families; Enrolled 14,000