Case Study: Cylex Immunknow Assay

Increased market share

Product: Cylex Immunknow Assay – Immune System Function Test

Target Audiences: Transplant Physicians and Patients

Challenges:

  • Little product or company recognition beyond clinical trial sites
  • Physician resistance to need for product

Strategies:

  • Created message platform that redefines and increases expectation for long-term post-transplant stability
  • Developed physician champions/KOLs to share and endorse research
  • Engaged cadre of early adopter patients to generate demand and implement authentic viral marketing campaign
  • Worked with transplant policy setting organizations to integrate Test into guidelines and standards for patient management

Results:

  • 45% Growth
  • 3rd Round VC funding achieved