Increased market share

Product: Cylex Immunknow Assay – Immune System Function Test

Target Audiences: Transplant Physicians and Patients

Challenges:

• Little product or company recognition beyond clinical trial sites
• Physician resistance to need for product

Strategies:

• Created message platform that redefines and increases expectation for long-term post-transplant stability
• Developed physician champions/KOLs to share and endorse research
• Engaged cadre of early adopter patients to generate demand and implement authentic viral marketing campaign
• Worked with transplant policy setting organizations to integrate Test into guidelines and standards for patient management

Results:

• 45% Growth
• 3rd Round VC funding achieved